For over a century we have been witness to a globalization process of many products for obvious economic reasons. The industry tends to standardize everything, and shoes are an excellent example.
Technology, machines and production systems are designed to optimize production times to be ever faster, often unfortunately at the cost of quality and skilled manufacturing. A shoe is not only something to be worn, a shoe is culture, art;
the “detail” that a handmade product possesses requires significantly longer production times than standardized production, because making a shoe with a “heart” requires time and dedication. With the valuable contribution of our “Italian shoemaking masters”, we aim to offer to as many people as possible the joy of wearing the highest quality products created with attention to detail that only artisans with experience and skill can create.